Service
SEO packages with the price on the page
Three SEO packages, priced from $450/mo, each defined by counts rather than adjectives: keywords tracked, pages optimised per month, and the work each tier deliberately excludes.
In one line
An SEO package is a fixed monthly scope of search work sold at a published price. Here that means a set number of tracked keywords, a set number of pages optimised each month, a technical fix list, and a report, with exclusions stated rather than discovered later.
SEO packages and what each tier costs
Starter
1 site, 10 target keywords
$375/mo billed yearly
- Technical audit + fix list
- 10 keywords tracked
- 4 pages optimised/mo
- Monthly report
- Not included: Link building
- Not included: Content writing
Growth
1 site, 30 target keywords
$792/mo billed yearly
- Everything in Starter
- 30 keywords tracked
- 10 pages optimised/mo
- 2 new content briefs/mo
- Competitor gap analysis
- Not included: Link building
Scale
Multi-site, 100 target keywords
$1,833/mo billed yearly
- Everything in Growth
- 100 keywords tracked
- Unlimited page optimisation
- 6 content briefs/mo
- Quarterly strategy review
These seo packages are billed at the price shown, with no scoping call in the way. First deliverables within 10 business days of the brief. Every tier is billed monthly, and the scope is fixed by a brief you agree before anything is invoiced.
Page one for this search is split between agency package pages that show tiers without numbers and cost guides that give a range and then ask for a call.
Everything each tier includes and excludes
The same list that drives the price cards, laid out so the tiers can be read against each other. Exclusions are printed because an unstated exclusion is what turns a good month into an argument.
Starter
1 site, 10 target keywords
Included
- Technical audit + fix list
- 10 keywords tracked
- 4 pages optimised/mo
- Monthly report
Not included
- Link building
- Content writing
Growth
1 site, 30 target keywords
Included
- Everything in Starter
- 30 keywords tracked
- 10 pages optimised/mo
- 2 new content briefs/mo
- Competitor gap analysis
Not included
- Link building
Scale
Multi-site, 100 target keywords
Included
- Everything in Growth
- 100 keywords tracked
- Unlimited page optimisation
- 6 content briefs/mo
- Quarterly strategy review
Which tier you actually need
The tiers are separated by volume rather than by how carefully the work is done. Buying more than your site can absorb does not make the work arrive sooner, so pick by page count and approval speed.
All three seo packages run the same process and the same reporting. What changes between them is volume.
Starter
A single site under about twenty pages, with one clear service or product line and a short keyword list that everyone already agrees on.
You are on this tier when: You have fewer pages than the monthly optimisation quota would touch, and no backlog of technical debt.
Growth
A site with real depth, several service lines, and someone internally who can turn a content brief into a published page.
You are on this tier when: You keep finding keywords the ten-keyword allocation cannot cover, or you want briefs because writing is happening internally anyway.
Scale
Multiple sites or one large site, where the constraint is throughput rather than knowing what to do.
You are on this tier when: Your optimisation backlog is longer than a month of Growth quota, or you are managing more than one domain.
What every tier leaves out, in writing
Short answer
Starter excludes link building and content writing. Growth excludes link building. Scale excludes nothing inside the SEO scope. Exclusions are published because an unstated exclusion is the most common way a retainer disappoints in month two.
Most package pages list what is included and stop there. The gap between what a buyer assumes is included and what actually is causes more cancellations than poor rankings do.
Both of the excluded lines are sold here as their own service at their own published price, so a Starter buyer who needs links can add them without renegotiating anything.
What a month actually produces
A month of SEO work at any tier lands as files and changes you can point at, not as a summary of effort.
- A technical fix list, prioritised, with each item marked done or blocked
- On-page changes applied to a counted number of pages
- A rank position file for every tracked keyword, same format each month
- A report that names what moved, what did not, and what runs next month
What an SEO month actually contains
SEO retainers are sold by the month and described in adjectives, which is why two quotes never compare. Below is the same month described in counts. Step through it, then read what changes between tiers.
What an SEO month actually contains
Days 1-10 — Technical audit and fix list. The site is crawled and every blocking issue is written into a fix list with a severity against each item. You receive the list whether or not you ask us to implement it, so the audit is yours either way.
Month 1 — Baseline and first optimisations. Target keywords are locked and tracked from a stated start date. The first batch of pages is rewritten against them, four on Starter, ten on Growth, uncapped on Scale.
Month 2 — Content briefs and gap work. Growth and Scale add competitor gap analysis, which turns into content briefs: two a month on Growth, six on Scale. Starter continues page optimisation without briefs.
Every month end — The report. Same sections every time: pages optimised, keywords tracked and their positions on the stated date, what moved, what did not, and what is queued next. No dashboard login stands in for it.
Quarterly — Strategy review (Scale). Scale adds a quarterly review where the keyword set itself is re-argued rather than assumed. Terms that have not earned their place are dropped and replaced in writing.
Select any milestone to read what is produced at it. Every date is a published commitment from this page, not an estimate of results.
What the price buys at each tier
Billed monthly at the price shown. The yearly option is the same scope with two months off, and nothing here is quoted as a slice of your budget.
Tracked keywords are the honest measure of scope here, because they set how many pages are in play. What the tier does not change is the process: same audit, same report format, same fix list at every level.
Prices resolve from the same source as the cards above. Switch metric to compare cost against volume.
How a month actually runs
Order, brief, production, delivery, report. The same four steps every month, so a second month can be compared against a first.
- 1
Day 1
Brief
A short form covering the site, the targets, and anything off limits. No call unless you want one.
- 2
Day 1 to 10
Audit and first fixes
Crawl, technical audit, and the first pass of on-page work. First deliverables land within 10 business days of the brief.
- 3
Ongoing
Monthly cycle
Optimisation quota worked through, keywords tracked, content briefs produced where the tier includes them.
- 4
Month end
Report
Fixed format, itemised against the tier you bought. Same sections every month so two reports can be compared.
What the monthly report contains
The report has the same sections every month, which is the only way two months can be compared without argument.
It is deliberately short. A forty-page automated dashboard export is a way of billing for volume rather than for decisions.
- Rank positions for every tracked keyword, with the change since last month
- The technical fixes completed, and any marked blocked with the reason
- The pages optimised, listed by URL rather than counted
- What runs next month, and what is waiting on you
How the tiers actually differ
Short answer
The tiers differ on volume, not on effort quality. Starter tracks 10 keywords and optimises 4 pages a month, Growth tracks 30 and optimises 10 with content briefs added, and Scale tracks 100 across multiple sites with unlimited page optimisation.
Pick the tier by how many pages you actually have and how fast you can approve changes. A five-page site cannot absorb the Growth quota, and buying it will not make the work go faster.
Moving up a tier mid-engagement takes effect the following month, and nothing about the earlier work needs redoing.
What SEO costs elsewhere, for context
Ahrefs surveyed 439 providers and reported an average monthly retainer of $3,209 and an average hourly rate of $111, with $100 to $150 the most common band.
That is a market benchmark and not a claim about our own results. It is here because the most common question on this search is whether a published number is plausible, and the honest answer is that these tiers sit under the surveyed average.
Who does the work
Production runs through vetted white-label vendors coordinated by The Super Panel against the brief you approved. We never name individual practitioners and we do not claim an in-house team.
What that buys you is capacity that flexes with the tier, and turnaround times the vendor bench can actually meet.
How this differs from the usual arrangement
Neither column is a verdict on quality. The left is how this service is normally sold, taken from the pages ranking beside this one.
A typical SEO retainer
- Price
- Quoted after a scoping call
- Scope
- Described in adjectives
- Exclusions
- Discovered in month two
- Contract
- 6 to 12 month minimum is common
- Reporting
- Dashboard access
The Super Panel
- Price
- Published on this page
- Scope
- Counted: keywords, pages, briefs
- Exclusions
- Listed on the tier
- Contract
- Billed monthly
- Reporting
- A written report naming what moved
The three things buyers ask before ordering
These come up on nearly every enquiry, so they are answered here rather than in a call.
How is a fixed price honest when every site is different?
Because the deliverable is fixed, not the outcome. Ten tracked keywords and four optimised pages is the same amount of work on your site as on anyone else’s. What varies is how far that work moves you, which is why the tiers publish counts rather than promises.
What if my site needs more than the tier allows in month one?
The audit will say so plainly. Some sites need a technical clean-up before ongoing optimisation is worth buying, and we would rather tell you that in the first fortnight than bill twelve months against a site that cannot rank.
Why is there no long contract?
A minimum term protects the supplier, not you. Monthly billing means the work has to be worth renewing every month, which is a harder standard for us and a safer position for you.
What this pairs with
SEO and content writing are the common pair, because the Growth tier produces briefs and the content service turns briefs into published pages. Buying briefs with nobody to write against them is the most common way the tier underdelivers.
Link building is the other half for competitive terms. On-page work sets what you can rank for; links usually decide whether you get there. They are sold separately so you can sequence them rather than paying for both from day one.
Before buying any tier, it is worth reading what SEO costs across the wider market.
When an SEO package is the wrong purchase
Short answer
SEO is a poor fit when the site needs traffic this quarter, when nobody can approve on-page changes, or when the product has no search demand behind it. In all three cases paid ads answer the question faster and cheaper.
- You need revenue inside 90 days. SEO rarely moves that fast on a young domain.
- Nobody on your side can approve or publish changes. The work stalls in a queue.
- Your category has negligible search volume. We will say so rather than sell a retainer into it.
- You want a ranking guarantee. Nobody can honestly give one, and anyone who does is selling risk.
Questions before you order
How much do SEO packages cost here?
Starter is $450/mo, Growth is $950/mo and Scale is $2,200/mo, billed monthly. Yearly billing charges ten months instead of twelve. Every figure on this page comes from the same price file that drives the pricing page, so the two can never disagree.
How long before SEO shows results?
Technical fixes can move things within weeks. Ranking movement on competitive terms usually takes three to six months on an established site and longer on a new domain. Anyone quoting a fixed date is guessing.
Is there a minimum contract?
Billing is monthly. What is on the tier is what runs that month, and the scope is fixed by the brief before any invoice is raised.
Do the packages include link building?
No. Starter and Growth exclude it, and it is sold separately with its own published price, so you can add it without renegotiating the SEO tier.
Do the packages include content writing?
Starter excludes it. Growth and Scale include content briefs, which specify what to write rather than writing it. Finished articles are a separate service with its own tiers.
Can you work on more than one site?
Scale covers multiple sites. Starter and Growth are scoped to one site, because splitting a 10-keyword allocation across two domains produces nothing measurable on either.
What happens in the first month?
Brief, crawl, technical audit, prioritised fix list, and the first pass of on-page work. First deliverables land within 10 business days of the brief being agreed.
Do I keep the work if I stop?
The changes are on your site and the reports are yours. Nothing is hosted on our side that would disappear.
Do you guarantee first-page rankings?
No. Google does not sell ranking positions and no provider controls the result, so a guarantee would be a promise about something outside our control.
What do you need from me to start?
CMS or developer access for on-page changes, analytics and Search Console access for measurement, and one person who can approve changes. Delays on the approval side are the most common reason a month underdelivers.
Sources cited on this page
- surveyed 439 SEO providers – Ahrefs pricing survey, cited for the market benchmark figures.
- Google’s own guidance on hiring an SEO – Google Search Central, cited on realistic timelines and on guarantees.
Start SEO from $450/mo
Pick a tier and send the order. You get a brief form and a start date within one business day, and nothing is charged until that brief is agreed.
Entry point $300/mo. Cancel any time. No long contracts.
Still deciding?
Read how the process runs end to end: order, brief, production, delivery, report.
How it works